Mechanical equipment industry how to get customers, what are the promotion methods, what are the advantages

Influenced by the Internet + way of thinking, now all fields are in accordance with the Internet technology to develop marketing channels, the construction of Internet sales website is also a new way for many companies to explore and have done. Mechanical equipment products as a traditional large field, the traditional operation mode is based on the manufacturer and regional agent as the leading secondary market sales and after-sales management system, trying to get the closed-loop control of marketing promotion according to the development and design of regional agents.

However, with the development of mobile Internet, the information content of mechanical equipment products is becoming more and more transparent. Relying only on the traditional business operation model will lead to the outflow of many users. If we do not directly turn to the Internet marketing, complete the Internet and online synchronous market sales, we will face the risk of being replaced by the market. So machinery and equipment industry what good network marketing promotion methods?

1. Search engine

Mechanical equipment products are classified as non-consumer goods, and the key consumer groups to be dealt with include individuals and group customers. Generally, these two types of customers are more optimistic about the reputation and credit of well-known brands of products, and Baidu search engine service platform is the most convenient and shortcut way to accept these data. Improving the ranking of a company's website on Baidu's search engine can tell customers whether the company is serious about brand promotion.

2. We media

The development trend of mobile Internet has incubated a lot of we-media and occupied a lot of Internet traffic. The "We media" platform has become a fashion trend and work of all staff. The built-in flow pool of the "We media" platform can not only generate very optimistic direct economic benefits for the machinery and equipment company, but also improve the company's reputation, publicize, plan and sell products, and discover a large number of high-quality customers.

Advantages: With the help of intelligent optimization algorithm technology, the new we-media can strongly recommend valuable and humanized information content according to the user's portrait, and complete the precise delivery of targeted promotion.

3. E-commerce platform

The popularity of smart phones and the emergence of individual online shopping behaviors have enriched many e-commerce platforms. E-commerce platform for store owners and customers to create a convenient platform transaction, to promote the sale of timely, rapid development. Mechanical equipment product specification diversity and long production cycle, if can not directly grasp the user's regulations, it is very easy to lead to the risk of production capacity.

Advantages: e-commerce platform provides big data for customers to choose products and brings direction to production and manufacturing. Timely feedback from customers can make the finished products produced by the company exactly necessary and reduce the inventory overstock of production capacity. In addition, the main advantage of e-commerce platform is that it provides a service platform for merchants and users to timely buy and sell and perfect after-sales service, so as to build a public bridge of trust between stores and customers.

4. Operators gain customers through big data

Carrier big data marketing is the combination of China Unicom's mobile communication technology, carrier big data technology and marketing promotion. The key is to promote advertising in the right time, according to the right media, in the right way, to the right people, and effectively promote advertising in the target consumer groups. The expected effect can be quantified after publication, and the preventive measures can be adjusted and placed anywhere at any time to save costs.

However, after the publication of the mainstream media of traditional advertising, there is no timely data feedback mechanism and system, only according to the sales market situation of future products and services, which cannot accurately and accurately locate the target audience.

Advantages: Operators' big data customers have massive information, data information practicability, high accuracy, real data information, full range of customer portrait, high matching degree of customer domain identification characteristics.

Operator big data in comparison bidding, can ensure that not a willing real-time traffic outflow, in comparison data collection, data collection and other technologies will be more accurate than the data information, primary data information purity higher advantages. Applicable to different fields of accurate extension, can capture the accurate data information all over the country or random specific areas, first-hand real-time data, accurate and reasonable conversion high.